MANAGEMENT TEAM
Peter is a proven marketer and senior sports executive. At Under Armour he served as Vice President, Global Brand and Sports Marketing, responsible for category management, brand strategy, marketing partnerships, and go-to-market planning for football, basketball, baseball, soccer, and Olympic sports. Peter was an executive for 13 years at the National Football League, including roles as SVP of Content Development and SVP of Partnership Marketing/Corporate Sales. He co-founded and served as CEO of Insignia Sports Agency and previously was EVP at WME where he led brand, marketing, and new business in sports, film, TV, music, and digital.
George Greenberg joined the Company in June 2017. George is a 16-time Emmy Award-winning producer and director with over 40 years of experience in television production. He most recently served as Executive Vice President for FOX Sports, overseeing content integration within all FOX Sports 1 and FOX Sports 2 programs and supervising all production for UFC and Premier Boxing. Greenberg was instrumental in the launch of Fox Sports and during his career has overseen the NFL, MLB, and NHL. He also was a producer for ABC's broadcast of Summer and Winter Olympic Games in 1984 and the Winter Games in 1988.
Ray co-founded WSOF in 2012 and serves as President, Fighting Operations. Ray is a proven matchmaker and has promoted hundreds of MMA fights. He has spent his entire life training, competing, and working in martial arts. Ray has won six world fighting titles in six different weight classes and is in the hall of fame. Ray is a legend in MMA and leads the PFL “fighter-first” culture. He was born in New Zealand and lives in Las Vegas.
Jim has over 20 years of legal and business affairs experience with disruptive, new consumer businesses. He served as General Counsel of LivingSocial and Revolution Health and Deputy General Counsel at AOL. Jim has counseled dozens of venture-backed companies and is a graduate of University of Pennsylvania Law School and Dartmouth College.
Dan joins the PFL from Complex Networks, where he served as SVP, Marketing and Audience Development. During his tenure, he created and curated engaging content, reaching millions of fans with varied passion points, developed customer acquisition campaigns through a multi-channel approach and oversaw year-over-year growth across Complex’s social and web properties. Prior to Complex, he served as head of digital for Parkwood Entertainment, responsible for the strategy and execution of Beyoncé's digital business and maintaining all social and digital properties for various artists on the Parkwood roster. Dan previously held senior leadership roles at Ultra Music and EMI Music, working with the likes of Katy Perry, Snoop Dogg, Coldplay, Calvin Harris and others.
BOARD OF DIRECTORS
Donn assembled the PFL ownership group, led the acquisition of World Series of Fighting, and is the visionary of the PFL. His career has centered on building innovative digital media companies. He co-founded the venture capital firm Revolution, LLC with Steve Case and is a Managing Partner of Revolution Growth. Prior to Revolution, Donn served as Chairman/CEO of Exclusive Resorts, President/COO of the AOL Interactive Properties Group, and Founder/President of Tribune Ventures. Donn started his career at Sidley & Austin and was Chief Counsel for the Chicago Cubs. Donn is a graduate of Miami University (Ohio) and University of Michigan Law School.
Mark is Founder and Managing Partner of Iconica Partners, a Silicon Valley venture firm operating at the intersection of tech, sports, and media. He is also co-owner and Managing Partner of Rho Ventures. He is minority owner of the Los Angeles Football Club (MLS) and the Oklahoma City Dodgers (MLB AAA). In his early career, he was President of Jennifer Lopez Enterprises and a management consultant at McKinsey & Company. Mark is a former touring ATP tennis player and was selected to the Danish Davis Cup team. Mark received an MBA from Stanford Graduate School of Business and a BA from Harvard University.
Derek Chang became Chief Executive Officer (CEO) of Friend MTS in June 2021. A seasoned industry executive with a career spanning three decades, Chang previously served as CEO of NBA China, and has held leadership positions with several recognized sports, media and entertainment providers.
Prior to leading NBA China’s business, Chang was Head of International Lifestyle Channels for Scripps Networks Interactive, and served as Executive Vice President, Content, DIRECTV. He held senior roles for Charter Communications, the YES Network, and TCI Communications. Chang also serves on the board of directors for Liberty Media Corp. and Isos Acquisition Corp., and formerly served on the board of Starz.
Chang was named one of the “50 Most Influential People in Sports Business” by Sports Business Journal, as well as Cablefax Magazine’s “Top 100 Executives in Cable.” He holds an MBA from Stanford University and a bachelor’s degree in history from Yale University. He is a member of the Committee of 100 and serves on the advisory board of Row New York.
STRATEGIC ADVISORS
David Hill is a recognized pioneer and visionary in sports television through his 24 years as a senior executive vice president at 21st Century Fox. He was instrumental in the launch of FOX properties Sky Television, Fox Network, Fox Regional Sports Networks, and Fox Sports. He also served as Chairman of National Geographic Channels. Hill joined Fox Sports in 1993 and served as president and then chairman until being elevated in 1999 to chairman of the Fox Sports Media Group. His television production talents extend beyond sports, having been an executive producer on The X Factor, American Idol, and the 2016 88th Academy Awards. In 2017 David received the Pete Rozelle Lifetime Achievement Award presented by the Professional Football Hall of Fame, and is the first executive to win the award since 2001.
John was instrumental in building National Geographic from a beloved brand into a sustainable global business. He served as Chairman of National Geographic Society from 2011 until 2016, CEO from 1998 to 2013, and President from 1998 to 2010. During his tenure, Fahey led NGS entry into cable television with the National Geographic Channels, the international growth of National Geographic magazine into 40 local-language editions, and the extension of National Geographic content into virtually every aspect of digital media. In addition, Fahey guided the significant expansion of the Society’s Mission Programs. Prior to joining National Geographic, John was Chairman, President, and CEO of Time Life Inc. In 2014, President Obama appointed Fahey to a six-year term on the Smithsonian Board of Regents.
Steve led Sony Television for over 15 years, most recently as Chairman, overseeing all global production, distribution, and channels. He built Sony Television from a distant also-ran to one of the most respected brands and businesses globally, including such successes as Breaking Bad, The Blacklist, and Shark Tank. Early in his career, Steve produced top results at each stop, from Sales Manager of WMAR-TV in Baltimore to Station Manager of WPHL-TV in Philadelphia to EVP Sales for Sony Television. Steve has served in numerous industry leadership roles, including as Chairman of the National Association of Television Program Executives (NATPE) and Chairman of the Academy of Television Arts & Sciences Foundation (ATAS).
Mark Burnett is an acclaimed television and film producer who has garnered 12 Emmy Awards, five Producer Guild of America Awards, seven Critic's Choice Television Awards and six People's Choice Awards. He has produced 3,200 hours of television programming, which regularly airs in more than 70 countries worldwide. The Television Group Burnett leads currently has five network television shows and five cable shows including “The Voice” (NBC); “Survivor” (CBS); “Shark Tank” (ABC); "Steve Harvey's FunderDome" (ABC); and "Jamie Foxx's Beat Shazam" (FOX); “Fargo” (FX); and "The Handmaid's Tale" (HULU). He is the recognized pioneer in reality TV and the unscripted format, and Mark has earned numerous awards, including TIME Magazine’s World's Most Influential People; BRANDWEEK'S Marketer of the Year; and The Brandon Tartikoff Legacy Award and The PGA Norman Lear Award. Burnett is inducted into the Broadcasting & Cable Hall of Fame and is honored with a star on the Hollywood Walk of Fame.
CONTACT PFL
Ray Sefo | Head of fighting operations
Tawny Cox | Director of communications
