Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide on all key metrics and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. The Company has four global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV Super Fights, and PFL Europe.
PFL airs in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 international leading media partners, including DAZN, DirectTV, Viaplay, Sky Sports, and MBC. PFL has dozens of major brand sponsors such as Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink.
PFL is backed by blue-chip investors including Ares, Luxor Capital, Elysian Park Ventures, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.
MMA is the growth sport of this decade, with over 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
Summary:
The role of Vice President, Media Sales is responsible for overseeing media sales across all platforms associated with the PFL. The ideal candidate will be a results-oriented, strategic and hands-on market maker and revenue generator.
Specific Duties
12+ years of media sales experience
Lead strategy, planning, pricing, inventory management and sales for PFL’s controlled media inventory across linear networks (ESPN), digital partner platforms (FUBOtv), PFL Fast Channel, PFL digital and social channels and third party digital and social platforms.
Sell media and fully integrated brand partnerships tied to PFL’s live global franchises including: PFL Challenger Series, PFL League Season, PFL Pay Per View Super Fights, PFL Europe, PFL MENA and other PFL international regional leagues.
Ensure PFL is well represented in covering the sports media planning and buying agency marketplace as well as selling PFL advertising and media partnerships directly to brands.
Partner with PFL Head of Brand and Digital to create strategic content and commercial deals that expand PFL’s distribution, promotion and media inventory.
Strong executive presence with experience working directly with C-Level Executives.
Experience in consultative and marketing leadership positions, working closely with consumer data, trends, and behavioral analysis.
Superior organization, project management skills and attention to detail.
Background and Requirements
Proven commercial executive with a demonstrated track record of consistently meeting and/or exceeding revenue goals.
Previous experience successfully closing multiple complex media deals.
Must possess a significant number of established relationships at senior levels at Client Direct and Agencies.
Ability to identify opportunities, develop strategies and negotiate creative solutions.
Excellent interpersonal skills.
International experience is a plus.
Must be proficient in Microsoft Word, Excel, Outlook, Power Point.
Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays.
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